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The Fishy Reputation For the McDonald’s Filet-O-Fish Sandwich

The Fishy Reputation For the McDonald’s Filet-O-Fish Sandwich

How a struggling business owner in Ohio conserved their burger company during Lent and changed the McDonald’s menu once and for all.

A Filet-O-Fish ad from 1976 featuring the evasive Phil A. O’Fish. Image thanks to Archives, McDonald’s Corporation.

The Filet-O-Fish sandwich is surprisingly popular: Pirates would give their arm for one and apparently, whales eat “boatloads” of them for a burger joint like Mickey D’s.